Successful Business Card Printing “Must Have” Elements

 

Business cards are one of the business essentials that have not gone the way of the dinosaur. Yes, we now use websites, social media, pay-per-click and other computer related marketing aspects but we are still holding on to the power of the printed business card. Not convinced? Consider these business card facts found on statisticbrain.com:

•  27,397,260 - Number of business cards printed daily
•  10 billion - Number of cards printed in the US annually
•  2.5% - Company sales increase for every 2,000 cards passed out
•   Prospective clients hold on to a color card 10 times longer than a standard white card.

Business card printing is still a valuable investment, no matter what your business is or how many people work at the company. However, if you have never designed a business card, it might seem a bit involved (it really isn’t!), so PrintPlace.com is here to help you understand the key components of the successful business card.

Successful Business Card Printing “Must Have” Elements

Before you head directly to the Business Card page, take a few moments to decide what type of message you want your business card to send to the people who see it. As you think about it, keep these must have elements in mind:

         Your logo – If you have a company logo then be sure to include this on your business card, as this will help with brand recognition. The logo should tell people who you are and what you have to offer. Ideally, your logo will have a tag line that reinforces your message and causes them to keep your card for a long time.

         Your name – A business card without your name and company name on it is useless. Be sure to include your title (consultant, sales rep, etc.) as well. Having a generic card that does not include the specifics does not encourage people to forma working relationship with you.

        Contact information – What are the prime ways you prefer to be contacted? Whether it is only by telephone or through email, phone, fax, etc. it doesn’t matter. Just be sure your card includes the contact info for the method(s) you want people to use. If you have multiple contact methods, they should be listed in the order of importance. Proper protocol for multiple contact options is phone, email, mailing address and fax. Be sure you include your website, too!

         If you have graphics that won’t take away from your logo, name or contact information, then your business card is a prime place to display them. People remember better when they have a picture to remind them of the salient information. Consider simple graphics such as a hammer if in construction, a wrench if you are a plumber, perhaps eyeglasses if you do something with vision, etc. Be creative, but not tacky!

        Remember that your business card, can function like a small greeting card, and should not be printed on lightweight paper or cardstock. Use good quality cardstock so you represent your company well.

         Think about how the business card feel in your hands and choose a finish that is smooth and sets off the information on the card to its fullest potential. You may also want to consider only having a finish on the front side of the card so people are easily able to make notes on the back.

 When it comes to designing your business cards, keep in mind the audience you are trying to reach and design your card for them. Taking the time to include your logo, a graphic and all the pertinent contact information is important. Take your time to create a business card that you are proud to hand out to others. Get started today at PrintPlace.com.